In the countdown to visiting the UXLx Conference in Lisbon this May, I’ve been reading a lot about the speakers to help inspire me even before I enter the venue.
Ever since businesses went online and started taking the web seriously, Registration Forms have been vital. While they could be considered the first barrier to an online sale, they’re essential for any business that wants to maintain a relationship with a customer.
At Strata3 we believe partnerships are important. We have selected industry leading technology to help us deliver best in class solutions. Working with leading enterprise content management system providers like Kentico helps us eliver reliable and measured results for Strata3 and our clients.
When it comes to redesigning your website, you need to start from the foundations up. Yes, you need expressive flair, but you also need to strategise and question everything. Start with why are you redesigning? What are your objectives?
If you go online to book a flight, peruse the menu of your local restaurant or just to buy socks there’s a good chance you’ll come across a large carousel banner sitting at the top of the page. And when you do happen on one of these carousels you will most likely just ignore it and go on about your business.
Now in its twelfth year the Accenture Digital Media Awards are the most prestigious Digital Awards in Ireland. They recognise creativity and innovation across multiple areas of an ever evolving sector which includes digital content creation, advertising and marketing, mobile media, app development, social networking, web design and development.
Corporate, big brand websites, especially transactional sales channels, are never steady-state. They are constantly changing to meet new customer needs, product and service enhancements, site releases, and evolving technology and as such require ongoing maintenance resources.
Since the time we are born, images play an important role in how we assimilate information and understand how the world around us works. Even very early on in our lives, we are able to interpret the emotions behind images. A baby can’t understand words spoken in anger, but an angry facial expression gets a response. As we grow older our emotional response to images becomes well embedded and we become equipped with predictable emotions and responses to particular images, positive or negative.
There’s nothing more difficult than keeping it simple. It takes more effort, more strategy, more time, more thought. It’s an ideal so challenging it led Picasso to remark, ‘It took me four years to paint like Raphael, but a lifetime to paint like a child’ – and it’s an approach that has merit in every walk of life, from the arts to the sciences and everything in between.
Costing €90, my first ‘Dublin’ Web Summit experience took place in a packed theatre in Trinity College in February 2010. Over a mere three hours, Craig Newmark from Craiglist and Matt Mullenweg from Wordpress shared their stories as local and international successes stood shoulder-to-shoulder with Fred Carlsson from DoneDeal.ie and Colm Lyon from Realex.
You’ve probably seen the letters ‘UX’ written in countless articles online, but do you know what UX Design is?
UX stands for ‘User Experience’ but what does that mean exactly? Simply put it means designing a website or product for your users that endeavours to create a pleasurable experience through better usability, interaction and design.
Google Analytics is one of the most powerful business tools available to you but it is also one of the most misunderstood. As much as we like to think that Analytics collects the objective, impartial truth, common myths, mistakes, and errors in interpreting the data undermines its business value.
Rightly or wrongly, ‘Responsive’ has become the byword for having a mobile-friendly website - but when you’re going mobile, there’s more to consider than just how your site will look. As you consider responsive, you should also look at your site’s Search Engine Optimisation (SEO).
Google Analytics. We Love it. Yes we hold our hands right up. We love it.
The thought of analytics actually makes me smile, I could go on for hours. Why am I so crazy about it? It’s either right or wrong, there's no blurred lines, the numbers, graphs and reports are right there in front of you. Gone are the days where business decisions where based on estimates, educated guesses, forecasts or even worse, ‘feelings’.
A few years ago, in the pre-digital era, the design profession used to, largely, black and white. You, for the most part, were either a graphic designer or industrial designer. These days, things are less monochromatic, among our colleagues we count web, digital, content, user experience, interaction, and whatever designers - there are far more shades of grey in design.
In Ireland a real struggle that SMB’s have come across time after time is how to make themselves known online. From Sandra the Hairdresser to Mick the manufacturer all SMB’s need to have an online presence. For the most part, this presence is typically achieved through two approaches, Search Engine Optimisation (SEO), and Pay-Per-Click advertising (PPC).
We are thrilled to be shortlisted for Best Large Agency of the Year at the upcoming eir Spider Awards 2015. Our approach and key differentiator as a professional services company is to deliver measurable, commercially-successful and user-centric online channels for our clients. These awards help demonstrate our core principles across a number of categories.
Inspirefest 2015, was a three day international event connecting professionals interested in the future of science, technology, engineering, and mathematics (STEM). Although we had been watching the planning and plotting of Inspire Fest from afar, it was a last minute decision to attend. We were so glad we made it though, it didn't disappoint.
It was a good solid lineup for the 3XE Digital conference in Croke Park on May 19th. Some of my favourite speakers which are worth noting were Andrew McNulty from ICAN, Shenda Loughnane from iProspect, Graham Barry from Google, Claire Burge and Jon Lombardo from Linkedin. Each of these speakers discussed something that was of value about the current and future growth of the digital and content world.